Learn it at your home at your suitable time & day!
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Class Session : 1 hour each.
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Days: 2 Days a week.
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Duration: 6 weeks ( 12 classes)
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Fees: $250 USD
SEO Training Section 1: Introduction to SEO:
 What is SEO? |
How Google, Yahoo work? |
Keyword research |
| Keywords analysis in SEO |
Understand nature of search user |
SEO in context of digital marketing |
| How to Approach Your SEO Strategy |
SEO Definition and co-relate to physical marketing |
Why SEO is important? |
| Modernized SEO |
Target markets |
Competitor and industry analysis |
| Conceptual overview of algorithms |
Organic versus paid search results (differentiate) |
Background of SEO and implementation of SEO |
| How Search Engines Work and life cycle of search engine |
SEO Training Section 2: Keyword Research and Opportunities:
| Keyword Competition |
Sources for making quality Keywords |
Keyword Strategies |
| Keyword Research local and globally |
Keyword Density |
Keywords making and types of keywords making |
| Keyword Research Tools |
Identifying Short tail and Long-Tail Keywords |
Keyword importance and integration |
| Keywords reporting and guidelines for managing customers |
SEO Training Section 3: Mastering OF Page Optimization:
SEO On Site Optimization Module 1:
| How search engines crawl |
SEO audit checklist |
URL structures |
| The perfectly optimized page |
Formations of URL |
Crawling and spidering in search engine |
| Content Freshness & plagiarism |
On-site optimization fundamentals |
Pages Title Tags |
| Essential elements use in On-site optimization |
Domain Names |
Sitemaps |
| Heading Tags |
Meta keywords and descriptions |
File Names |
| Fundamentals of meta and its importance |
Tactics Search Engines Dislike |
How meta display and efficiency of meta |
| Google Algorithm |
Internal linking and inbound link strategy |
SEO audit tools |
| Architecture and design structure for best SEO website |
Technical SEO audits |
Do and Don’t of Search engine Optimization |
SEO Off-Site Optimization Module 2:
| Overview |
Site Authority |
Link building |
| Content marketing |
Link profiles |
Strategy building for off page optimization |
| Link Relevancy |
Social Media Marketing in SEO |
Outbound Linking |
| Outreach and online PR |
Reciprocal Links |
Badlinkings and Search engine practices |
| Trust Rank |
Briefs on Black Hat Techniques used in off-page and how to prevent |
Cache Rank |
| Automatic submission and Tools for checking and analyzing |
Do Follow vs. No Follow |
Widgets, Video, Images, Awards, Contests and many more |
| Image Links |
Directories |
Anchor Text |
| Articles |
SEO Training Section 4: Other Considerations:
| Template validation |
Web Pages Speed and loading time optimization |
Content Delivery Networks |
| Website SEO Audit |
Network Up-time |
Network Up-time |