Ideation is all about coming up with the big idea. The key challenge, however, is knowing what constitutes a big idea. When looking at idea generation through a jobs-to-be-done lens, we see that a big idea is one that helps a large number of customers (job executors) get a job done significantly better at a price they are willing to pay. The goal of the ideation process, then, should not be lots of ideas. Instead, the goal should be to construct the single, best solution to satisfy the unmet customer needs of the target customers and segments, enabling them to get the job done faster, more conveniently, and more effectively than ever before.
Ideation is a creative process by it's nature; but to come up with a great idea you need to apply logic to find a viable solution to the problem you are trying to solve. As an engineer with a creative streak, ideation and strategy are at the intersection of my skill sets. I love the process of identifying a problem, researching how similar problems are solved and questioning how new technologies and trends could change this. Then comes the fun part of getting the key players into a room to brainstorm solutions and determine which solution will be successful. I have worked with clients from many different industries, all of whom were trying to solve different problems. Ideation and strategic thinking is where I shine. I can work with you to identify your next big product or service.